Source and landing-path map
Connect Google Ads, LinkedIn, social content, organic search, landing pages, campaign tags, and the next action each source should create.
Google Ads + LinkedIn + social + email
Turn scattered interest into disciplined follow-up.
I help companies with 1–50 people connect Google Ads, LinkedIn, social content, landing pages, lead capture, email nurture, CRM routing, and sales handoffs so every source has a measurable path. Nationwide projects are available remotely.
TriggerRecognize intent
SegmentRespect the context
RouteAssign the next step
NurtureStay useful over time
Journey design
Automation with a reason.
Every message, trigger, and handoff needs a job.
For a lean growth team, strong marketing automation begins with buyer context: what happened, what the person may need next, who should own the response, and when a human conversation is more useful than another automated touch.
Segmentation and nurture
Group contacts by fit, need, behavior, and relationship so content supports a real decision rather than a generic sequence.
Routing and sales context
Send qualified interest to the right owner with the source, activity, need, and next-step expectation attached.
Follow-up measurement
Track delivery, engagement, replies, handoff speed, outcomes, and opt-outs so the journey can be improved responsibly.
Automation without noise
Relevance beats volume.
The goal is not more email. It is a better next step.
Useful automation handles timing and consistency while preserving buyer choice and giving sales the context to respond well. For founder-led outreach, the operating default is only a few researched, explicitly approved reaches per day—not bulk email. Automation may prepare context, drafts, reminders, and suppression checks; a person approves the external message.
Acknowledge
New inquiries acknowledged and routed with clear ownership
Nurture
Long-cycle prospects supported with relevant education over time
Intent
High-intent actions surfaced for timely human follow-up
Compliance
Inactive, disqualified, and unsubscribed contacts handled correctly
Handoff context
Sales receives the source and context behind each qualified handoff
Build path
Journey before tooling.
Design follow-up around real buyer movement.
- Sources + intentDiscover
Map sources and buyer moments
Identify how interest enters, which signals matter, what consent exists, and where contacts currently wait or disappear.
- Rules + exitsArchitect
Define segments, routes, and exits
Set audience rules, owners, timing, frequency limits, handoff criteria, and clear reasons for contacts to leave each path.
- Test journeyLaunch
Build and test the journey
Validate enrollment, branching, personalization, notifications, CRM updates, suppression, and mobile message experience.
- Real outcomesImprove
Review business outcomes
Use replies, meetings, handoff time, qualified opportunities, and customer feedback—not opens alone—to guide improvement.
Straight answers
Before building sequences.
Marketing automation questions.
The right journey depends on the audience, buying cycle, consent, sales process, content, data, and systems already in place.
What should marketing automation do?
Marketing automation should respond to meaningful buyer behavior, deliver relevant information, route interest to the right owner, and make follow-up visible. It should support the customer journey rather than increase message volume for its own sake.
How do you automate lead follow-up without creating spam?
Begin with consent, useful segments, suppression rules, frequency limits, and a defined reason for every message. For founder-led outreach, the operating default is only a few researched, explicitly approved reaches per day—not bulk email. Automation prepares context and reminders; a person approves the external message.
What is the difference between lead nurture and CRM consulting?
Lead nurture focuses on the messages, timing, triggers, routing, and handoffs that move interest forward. CRM consulting focuses on the underlying data model, lifecycle, pipeline, ownership, adoption, and reporting.
Can this connect Google Ads, LinkedIn, social, and email follow-up?
Yes. Campaign and social sources can connect to focused landing paths, source-aware forms, CRM routing, email acknowledgement, sales tasks, and outcome reporting. The exact setup depends on the current platforms and consent requirements.
Start with the journey
Show me where leads stop moving.
I’ll help map the sources, triggers, segments, handoffs, and follow-up your buyers and sales team actually need.