Profile
Marketing leader with 15+ years turning brand strategy into measurable pipeline. Deep expertise in StoryBrand framework implementation, SEO on live digital properties, email marketing to 20,000+ contacts, LinkedIn content strategy, and website conversion optimization. Built marketing infrastructure from zero — not just campaigns, but the CRM architecture, analytics dashboards, and automation systems that connect every marketing dollar to revenue. 11K+ LinkedIn followers, 300K+ impressions. $15M+ in pipeline generated through marketing-led programs.
Experience
Head of Marketing & RevOps
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Natoli Engineering
Recent
- Applied StoryBrand to full brand positioning overhaul — clarified messaging, redesigned website content architecture, aligned all copy to customer journey
- Ran SEO strategy on live digital properties; built website conversion infrastructure with clear CTAs and CRM-tracked outcomes
- Executed email campaigns to 20,000+ contacts with AI-assisted segmentation, A/B personalization, and tracked conversion
- Built LinkedIn content strategy targeting decision-makers; grew company presence with executive thought leadership content
- Created marketing KPI dashboards in HubSpot tracking MQL generation, campaign performance, and pipeline contribution
- Built custom AI tools via OpenAI API for content scaling, market scanning, and competitive intelligence
Marketing & GTM Strategy
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ProForm Manufacturing
Prior
- Designed StoryBrand-aligned messaging framework connecting brand positioning directly to outbound pipeline
- Built full marketing infrastructure from zero: CRM in Salesforce + HubSpot, ICP targeting, content-driven outbound, conversion tracking
- Generated $6M+ pipeline through marketing-aligned outbound campaigns, content sequences, and account-based programs
Marketing & Digital Presence
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Wicks Aircraft Supply
Prior
- Rebuilt website backend and content architecture; built social media presence from scratch
- Generated 1,000+ new customers through integrated marketing and sales outreach programs
Field Marketing & Territory Leadership
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BioGaia USA
Prior
- Managed 3,700+ accounts; exceeded quota 8 consecutive years with marketing-supported territory development
- Built 1,200+ active accounts from cold start using content, relationship, and consultative sales programs