Profile
Sales Operations leader with 15+ years of B2B experience designing and managing CRM systems, pipeline infrastructure, and revenue analytics. Expert in Salesforce and HubSpot architecture, sales process optimization, marketing automation, and AI-powered prospecting workflows. Built full RevOps infrastructure from scratch including CRM buildout, API integrations, custom automation, and executive-level dashboards. $15M+ pipeline tracked and managed.
Experience
Revenue Operations & Business Development
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Natoli Engineering
Recent
- Built CRM backend API integration extending existing platform with custom architecture and automation workflows
- Designed marketing KPI dashboards tracking pipeline contribution, email performance, and campaign ROI
- Executed email automation to 20,000+ contacts; managed segmentation, sequencing, and deliverability
- Built custom OpenAI API tools for market scanning, prospect intelligence, and outreach personalization
Director of Business Development
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ProForm Manufacturing
Prior
- Architected Salesforce and HubSpot CRM from zero: objects, pipelines, workflows, and outbound automation sequences
- Built ICP targeting systems and outbound automation workflows driving $6M+ in pipeline generation
- Designed GTM strategy with territory structure, CRM-driven pipeline reporting, and forecast modeling
Sales Manager & Operations
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Wicks Aircraft Supply
Prior
- Built sales process infrastructure from scratch; defined workflows, territory coverage, and operations support model
- Rebuilt website backend infrastructure; built and managed social media presence and digital operations
- Supported all commercial operations for small business owner across sales, marketing, and digital
Regional Sales Manager
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BioGaia USA
Prior
- Maintained disciplined CRM tracking and pipeline hygiene across 3,700+ accounts; multi-state territory data management
- Exceeded quota 8 consecutive years; 1,200+ active accounts built from cold through systematic territory management