90-Day GTM Plan
Three phases: foundation, activation, and optimization.
Phase Plan
| Phase | Weeks | Objectives | Outputs |
|---|---|---|---|
| Foundation | 1-2 | Message clarity, ICP refinement, channel standards | Messaging kit + ICP lists + content pillars |
| Activation | 3-6 | Consistent publishing and outbound conversation flow | Weekly campaigns + outreach sequence execution |
| Optimization | 7-12 | Improve conversion efficiency and segment performance | KPI reviews + playbook updates + scale decisions |
Operating Rhythm
- Daily: channel execution and conversation management
- Weekly: KPI review and experiment planning
- Monthly: segment-level strategy calibration