Workstream A: Category Positioning
Narrative architecture, ICP message variants, and objection handling.
GTM Workstreams
Execution scope organized by strategy, operations, and market feedback loops.
Workstream B: Channel Activation
LinkedIn content rhythm, outbound playbooks, and social proof sequencing.
Workstream C: Conversion System
Conversation framework, demo pathway, and onboarding clarity.
Workstream D: Performance Ops
KPI instrumentation, weekly reviews, and strategy iteration loop.