Summary
Sales operations and revenue systems leader with 15+ years designing GTM process, CRM workflow, territory planning, and pipeline enablement across industrial and B2B markets. Combines hands-on sales operations experience with AI-assisted workflow design to build reporting cadences, CRM discipline, and rep-facing enablement systems. Proven at translating commercial complexity into clean operational structure that improves pipeline visibility and forecasting accuracy.
Professional Experience
Revenue Operations & Commercial Development
Natoli Engineering
Recent
- Used CRM workflow design, reporting discipline, and AI-assisted research to improve GTM execution
- Improved account prioritization and pipeline visibility through structured CRM and outreach workflows
- Developed AI-assisted prospecting workflows using LinkedIn Sales Navigator and CRM intelligence
- Built structured account targeting for pharmaceutical and manufacturing leaders
- Improved outreach engagement using StoryBrand messaging frameworks
Director of Business Development
ProForm Manufacturing
- Aligned KPI visibility and commercial process in a precision manufacturing environment
- Opened new vertical markets through segmentation and repeatable outbound systems design
- Built $20M+ outbound pipeline through targeted prospecting and segmentation strategy
- Led market expansion and strategic account development in precision manufacturing
Regional Sales Manager
BioGaia USA
- Managed territory revenue operations and pipeline reporting across a 3,700+ account base
- Built 3,700+ accounts and led a team exceeding goals for 8 consecutive years
- Exceeded regional quota consistently through disciplined outreach, forecasting, and territory strategy
Sales Manager
Wicks Aircraft & Motorsports
- Generated 1,000+ new customers through structured outreach campaigns
- Built customer acquisition systems using targeted prospecting methods
Account Manager
KeHE Distributors
- Managed multi-region accounts and grew revenue through expansion strategy
- Supported complex B2B sales motions across multiple territories
Core Expertise